Coming Up With an Epic Topic
http://socialmouths.com/blog/2013/12/04/real-advice-for-epic-content/#more-12338 By : Shannon Willoby
In this blog post, Shannon Willoby discusses how to come up with an epic topic for a blog post. Willoby first suggests that you must come up a topic that has not been written before simply provide a new spin on an old topic. She also states that one should try challenging a popular opinion, incorporating themes, being edgy, capitalizing on seasonal and reoccurring events, and not being afraid of a little newsjacking. She also gives Google Hot Search as a reference to check out what posts are hot and trending in the present.
This should be a very popular blog post, as all bloggers, facebook users, and twitter users are always trying to post something that will gain the attention of all the friends and followers or even a significant amount of them. The suggestions that she does give for an epic post are all items that social media users have thought about over and over again but aren’t sure if they should do it. For example, she gives the suggestion to not be afraid to newsjack which is taking advantage of trending news and turning it into a post. We are all afraid of jumping on the bandwagon at times but she is right this will make for an epic post if you can add some interesting perspective on it.
5 Mistakes You might be Making on Social Media – Shanna Mallon
This article is aimed towards the mistakes brands are making with social media and how they can find success on these social networking sites. The five items Mallon gives as mistakes a brand can make would be to ignore social media completely, thinking “likes” = sales, talking more than listening, being consistent, and not biting off more than you can chew. She discusses how each one of these items can be a mistake and how a brand could take advantage of this area in order to successfully promote their brand and actually earn sales.
I believe that this post is extremely useful for a business who does not know exactly what they should do to boost their business via social networking sites. The mistakes she has provided are ones that we, as Facebook users for example, can see every time we log onto our accounts. For example, we see companies always appear on the side of the page and there is a like icon along with it. People simply like items because they like it but this does not mean they will go out and buy a product. Specifically, if the Nike page appeared and I liked it, it translates into nothing for the business besides the like. Mallon basically says that businesses needs to have an end goal other than likes.